Day 13 // GA UXDI

part of our current project is sell to our design and process to a client. after going through the process myself and watching my classmates presentations, i think this is my biggest takeaway:

it’s not about you, your process, or your design. it’s about them.

it’s natural to want to organize the presentation and information in a way that makes sense to you–but we should be organizing it in a way that makes sense to them. avoid designer-y jargon. avoid framing the narrative in terms of process and try framing it in terms of their budget and timeframe. have confidence in yourself as the design expert and make clear what you want from them as the experts in their business. presenting is like another exercise in designing an experience–we empathize with our users, let’s also empathize with our audience.

Day 12 // GA UXDI

a couple years ago, i attended courses at the Summer Institute of Graphic Design at RISD. it was an intense 6 weeks characterized by many frustrating late late nights and early early mornings, but ultimately by enormous gains in my abilities. near the end i found this quote by ira glass on a bulletin board and it summed up so much of my experience. now i am in week 3 at GA and i am feeling the relevance (and comfort) of this quote again.

What nobody tells people who are beginners — and I really wish someone had told this to me … is that all of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, and it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase. They quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know it’s normal and the most important thing you can do is do a lot of work… It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.