Informed Hypothesis MadLibs…
We believe [ a new experience ] will solve [ user need & organization’s issue/opportunity ] enabled by [ full solution: people + processes + technology ] resulting in [ new attitude / behavior / results ].
Applied to WebMD design challenge…
We believe [ guided health information seeking and collecting ] will solve [ a first-time information seeker’s need to steadily move from uncertainty to actionable insight ] enabled by [ WebMD’s mobile app ] resulting in [ feeling less overwhelmed and more invested in using WebMD ].
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