Informed Hypothesis MadLibs…
We believe [ a new experience ] will solve [ user need & organization’s issue/opportunity ] enabled by [ full solution: people + processes + technology ] resulting in [ new attitude / behavior / results ].
Applied to WebMD design challenge…
We believe [ guided health information seeking and collecting ] will solve [ a first-time information seeker’s need to steadily move from uncertainty to actionable insight ] enabled by [ WebMD’s mobile app ] resulting in [ feeling less overwhelmed and more invested in using WebMD ].
“Beyond Points, Badges, and Leaderboards” with Yu-kai Chou
“Problems rarely have sharp edges, and often there is no matching answer in the world. You need creativity to both frame a problem inventively and to broaden the array and possibilities of how the problem might be solved.” – Keith Yamashita
“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” – Mark Twain