part of our current project is sell to our design and process to a client. after going through the process myself and watching my classmates presentations, i think this is my biggest takeaway:
it’s not about you, your process, or your design. it’s about them.
it’s natural to want to organize the presentation and information in a way that makes sense to you–but we should be organizing it in a way that makes sense to them. avoid designer-y jargon. avoid framing the narrative in terms of process and try framing it in terms of their budget and timeframe. have confidence in yourself as the design expert and make clear what you want from them as the experts in their business. presenting is like another exercise in designing an experience–we empathize with our users, let’s also empathize with our audience.