Day 24 // GA UXDI

Informed Hypothesis MadLibs…

We believea new experience ] will solve [ user need & organization’s issue/opportunity ] enabled byfull solution: people + processes + technology ] resulting innew attitude / behavior / results ].

Applied to WebMD design challenge…

We believe [ guided health information seeking and collecting ] will solve [ a first-time information seeker’s need to steadily move from uncertainty to actionable insight ] enabled by [ WebMD’s mobile app ] resulting in [ feeling less overwhelmed and more invested in using WebMD ].

Day 22 // GA UXDI

“Problems rarely have sharp edges, and often there is no matching answer in the world. You need creativity to both frame a problem inventively and to broaden the array and possibilities of how the problem might be solved.” – Keith Yamashita